Social media has become integral to any modern business’s marketing strategy. With billions of users on platforms like Facebook, Instagram, and Twitter, the potential for reaching new customers is enormous. But with so many social media tools, it can be overwhelming to know where to start. That’s where NetbaseQuid comes in.
As a social analytics company, NetbaseQuid offers various services to help businesses make the most of their social media presence. From tracking and analyzing brand sentiment to identifying key influencers in a particular industry, NetbaseQuid has the tools and expertise to help businesses achieve their goals on social media.
But what are the best social media tools to use for marketing? Here are a few options to consider:
1. Hootsuite: Best for scheduling and tracking multiple social media accounts
Hootsuite is a web-based social media dashboard application that allows users to schedule content across multiple networks, analyze engagement, and manage various accounts. It combines the functionality of common publication management systems like WordPress and email marketing platforms like MailChimp into a single platform. Regarding analytics, Hootsuite has made strides in recent years to bring social media analytics into the mainstream with its Analytics tool. This tool lets users view detailed insights on performance trends, demographics, and audience information. The free version of Hootsuite includes scheduling tools for up to three social profiles.
2. Sprout Social: Best for customer service and live-streaming video
Sprout Social is another web-based platform that features both scheduling and engagement functions. It also offers customer service tools that allow users to track issues across multiple networks and manage responses accordingly. A new acquisition by media agency Omnicom means that Sprout Social has an even stronger portfolio of analytics tools available, including an in-depth analysis of influencers based on their reach and what kind of content they share. Sprout Social’s free version allows for two social profiles.
3. Adobe Analytics: Best for advanced analytics and ad customization
Adobe Analytics is a platform worth considering if you need more advanced analytics and customizable ad campaigns. With a strong support team behind it, this tool helps businesses track interactions on social networks like Facebook and Instagram, as well as email campaigns. Advanced metrics include engagement rates, page views by page types, and audience data on demographics, location, and interests according to the platform’s “best practices” guide on the Adobe website. The data is collected using Adobe’s conversion tracking technology that applies to both social media pages and emails.
4. NetbaseQuid: Best for custom reporting and analyzing brand sentiment
While each of these platforms has its own strengths when it comes to social media tools, NetbaseQuid is unique in that it offers industry-specific analytics tools for a variety of industries. It also creates custom reports that can be tailored to any business, and we are currently working on new features to help businesses track brand sentiment and influencer identification.
5. Buffer: Best for social media scheduling and content distribution
If you’re looking for an easy way to share updates across multiple networks, Buffer is a great option. The application allows users to schedule their posts up to 7 days in advance and lets them choose the priority of their updates. The application also allows the user to create specific content to promote, giving them complete control over what gets published and when. Along with scheduling features, Buffer also has a variety of tools that help businesses manage multiple profiles, including analytics and community management tools that link various social media accounts together.
There are several social media tools out there, and there needs to be more than a one-size-fits-all platform for social media. It’s important to research the available options and choose the best one or two that will drive your social media marketing efforts. With a little work, however, you can create an effective social media campaign that raises brand awareness and drives sales.